ITSM Glossary of Terms

Learn the definitions and uses of key industry terms including IT service management (ITSM), standard operating procedures (SOP), risk management and more.

Posts about Dynamic Content:

Dynamic Content

Aug 25, 2022 2:19:24 AM

What is Dynamic Content? 

Dynamic content, also known as smart content, is content that displays differently based on a user’s actions or preferences. For example, if a website has a landing page with dynamic content that directs to a webinar, users from the West Coast of the United States might see the date and time of the webinar in their time zone while users in New Zealand will see their time zone. 

Dynamic content can change based on a variety of criteria, including: 

  • Lifecycle stage 
  • Geographical location 
  • Pages visited 
  • Buyer persona