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What is ‘Grow Better’? How does it apply to MSPs?

Posted by Poorvi Jhawar on Oct 15, 2018 2:02:45 PM

Infographic vector created by Dooder - Freepik.com

HubSpot organized their 4th Grow with HubSpot event this October in New Zealand and hundreds of marketers from all industries attended. ‘Grow with Hubspot’ is an annual event where HubSpot explores the changing face of business growth, and covers inbound marketing and sales tactics that can help businesses grow better.

At DeskDirector we follow the Inbound Methodology. We believe that through Inbound Marketing you are not succeeding alone, your customers and employees are succeeding with you. This methodology fits perfectly in the MSP industry - where your success is dependent on the success of your customers.  MSPs can establish a relationship of a trusted technology adviser with its customers by teaching them at every touch point. 

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Topics: MSP Marketing, msp business, MSP Success, Customer Success, Business

MSP Marketing: How to Train Your New Marketing Hire?

Posted by Poorvi Jhawar on Sep 20, 2018 11:39:10 AM

You've just hired a new marketing whiz for your team. The only problem is, they're not familiar with the specific requirements of the MSP space. How do you get them up to scratch quickly and ensure they have the tools they need to flourish?

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Topics: Onboarding, MSP Marketing, General, Business, MSP Success, msp business, elearning

New Zealand ConnectWise User Group Highlights (2018)

Posted by Poorvi Jhawar on Sep 14, 2018 11:18:46 AM

ConnectWise organized their User Group event in Auckland, New Zealand sponsored by Webroot. Few members of the DeskDirector, (also a ConnectWise Partner)  had the opportunity to attend the event and speak with the leading MSPs in the country. The theme surrounding the event was Sales and Marketing, a pressing issue for most MSPs. If you missed this prestigious event, we have some highlights for you.

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Topics: ConnectWise, msp business, MSP Marketing, General, Business

MSP Marketing : What is the Hiring Process for an MSP Marketer?

Posted by Poorvi Jhawar on Sep 6, 2018 9:08:35 AM

MSPs are slowly but surely realizing the pressing need for marketing. Once you decide on hiring someone for your MSP Marketing team, there is a different hurdle that awaits.

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Topics: MSP Marketing, msp business, Business, Customer Success, Service Level Agreement

August Product Update: Getting the Most Out of DeskDirector

Posted by Irina Kavchik on Aug 30, 2018 5:11:34 PM

All your customers have different needs and require different levels of service. To create great customer experiences for them you need to customize your services to fit their specific needs. 

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Topics: MSP Marketing, msp business, Business, Customer Success, Service Level Agreement

MSP Marketing : 5 Tips to Gain Trust from Your Prospects

Posted by Poorvi Jhawar on Aug 23, 2018 12:24:00 PM

MSP Marketing can be a tricky affair! It tends to be tough because you need to gain trust through your marketing efforts evenbefore there has been a sales meeting. The services or products you sell are an investment for your future customers.Thus, they want to be entirely sure that they can trust their potential managed service provider.

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Topics: MSP Marketing, msp business, Business, Customer Success, Service Level Agreement

What Makes Successful MSP Account Managers?

Posted by Poorvi Jhawar on Aug 9, 2018 12:57:00 PM
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Topics: Business, ConnectWise, MSP Success, msp tools, Customer Success, AutoTask, Onboarding, Customer Experience, MSP Marketing, MSP Account Managers

MSP Marketing: Who to Hire for Your MSP Business?

Posted by Irina Kavchik on Dec 7, 2017 5:12:42 PM

If you are thinking of hiring a first marketing person for your MSP business, that’s great news!

However, if you have never hired for this role, you may have some concerns about how to find the right person. Ideally, marketers should hire marketers, but this is not the case here. So, we decided to help you by writing some tips that would help you to hire successfully for this role.

In a nutshell, in this blog post we will cover:

  1. Defining and setting up goals for the new hire
  2. Choosing a generalist vs specialist
  3. Choosing personality vs skills and knowledge
  4. Choosing a marketing graduate vs an experienced person
  5. Expenses associated with this hire (apart from the salary)
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Topics: MSP Marketing

How to Kick Start Your Company Blog: A Quick 6 Step Guide

Posted by Irina Kavchik on Jun 28, 2017 5:57:57 PM

Your company blog should represent all the hard work that you are doing. Without blogging, you can’t fully communicate about what you do and how you to it. It is an extension of the company itself.  It is also a cost-effective way of attracting new visitors to your website.

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Topics: Business, MSP Marketing, MSP Success

8 Pro Tips from LANcom MSP on How to Introduce DD Portal to Your Clients

Posted by Irina Kavchik on May 25, 2017 11:27:41 AM


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Topics: Business, DD Portal, MSP Marketing, MSP Success