The MSP industry is unstoppable, with the market size expected to grow to USD $527.84 billion by 2022. According to the Harvard Business Review, 57% of organizations view IT as an investment that drives innovation and growth. The industry is only a decade old and filled with great and not-so-great providers. The exceptional MSPs are differentiating themselves by giving their customers compelling IT support options.
The word ‘transformation’ is quite loosely used in IT organizations or managed service providers. If you work for one or are have a related service or product you probably hear the word several times a day. For some, transformation is on the verge of becoming a corporate ‘buzz’ word – used and abused. It further confuses people when you talk about transformation instead of promoting a discussion.
You've just hired a new marketing whiz for your team. The only problem is, they're not familiar with the specific requirements of the MSP space. How do you get them up to scratch quickly and ensure they have the tools they need to flourish?
ConnectWise organized their User Group event in Auckland, New Zealand sponsored by Webroot. Few members of the DeskDirector, (also a ConnectWise Partner) had the opportunity to attend the event and speak with the leading MSPs in the country. The theme surrounding the event was Sales and Marketing, a pressing issue for most MSPs. If you missed this prestigious event, we have some highlights for you.