Let’s say you want to introduce a new app to your clients; you want them to try it out, adopt it, and eventually use it as much as possible.
Dogfooding is a term that relates to a company consuming their own product, ‘dog food’. Here at DeskDirector, we have not been doing this, until now.
Pieces of a larger plan have finally come into place, and over the next few months, we will fill up our food bowls with our own product.
Great customer experiences are effortless. By designing effortless experiences into your service, you will have a huge head start on the competition. Customers choose effortless first. If you aren’t the effortless experience you are stating with a handicap when winning and growing business.
Yep, you read that right. Employees first, customers second. We used to hear it the other way around: “the customer is always first”. The truth is that it is unrealistic to expect happy customers to result from daily interaction with unhappy employees.