Continuing our quest to share what we've learnt from marketing, in this week's One Minute Wednesday we introduce remarketing.
With Remarketing you can target the visitors to your website with advertising on the websites they visit afterwards. This way they can be reminded of you as they traverse the internet.
Check out the video below and also HubSpot's Beginner's Guide to Retargeting
Have a great week!
Hi, and welcome to another one-minute Wednesday. Now, do you ever notice when you have been browsing the web visiting websites, all of a sudden they add stuff following you around—oh, good luck that. Or maybe you’ve landed on Facebook after you’ve been on their webpage, and all of a sudden their ads start appearing on the right-hand side. Now, the reason for that is re-marketing.
Now remarketing, or retargeting as it is sometimes called, allows you to show ads to people that have recently visited your website. So when you’re seeing ads on other websites, that’s likely coming as a result of Google AdWords, but you can also use Twitter and Facebook as well. Big companies like Amazon, Google, and others use this all the time, but you can do it easily yourself as well. So you’re probably spending time and effort getting people to your website. So why not look at remarketing? It can be a really cost-effective way to remind people you exist. But click the ads, who knows? They might even sign up.
Companies like Google will allow you to do it by paying cost-per-click, which means you only pay when they even click the ad. There’s also companies like AdRoll out there that offer a two-week trial so you can try it out and see how it works. I encourage you to try it out and let me know how you get on. Otherwise, have a great week, and we’ll see you next time. Bye for now.