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How to Learn From and Engage With Your Website Visitors | DeskDirector

Posted by Phill Claxton

Knowing what visitors do on your website allows you to make decisions about what is working and what to change. 

There are many tools around that allow you to do this, but we've never found one as complete and cost effective as Hotjar.

In this One Minute Wednesday, our 50th episode!, we show you our top 3 features of Hotjar. Hotjar could help you learn from your website visitors and even engage with them using simple polls. Make smart decisions and even got more leads.

Head over to www.hotjar.com to learn more and don't forget to check out our previous 49 videos.


Video transcript:
Hi, and welcome to not only just another One Minute Wednesday, but our 50th One Minute Wednesday. Today we’re going to talk about a tool we started using recently at DeskDirector and that’s Hot Jar. Let’s check it out! How, Hot Jar’s got many features, but our 3 favorite ones are Heatmaps, which allows you to see where visitors are actually clicking on your website, and what parts they’re really viewing. Secondly, Recordings that allows you to see an actual recording of where on your website someone’s navigated, where their mouse moved around, what they clicked on and really understanding their journey through your website. And lastly, Polls which actually allows you to engage with them as they’re on your website, asking them simple questions so you make sure your message is getting across. Those questions can be different for each page, and there’s ways for you to trigger it based on how long they’ve been on the page, or even if they’re about to navigate away from it. Installing Hot Jar on your website is really easy and there’s a free version to get you started with just some of the features cut out. Feel free to head over to hotjar.com to learn more about how to set it up, and head over to deskdirector.com/videolibrary to see one of the last 49 One Minute Wednesday’s we’ve done. As ever, have a fantastic week and we’ll see you next time. Bye for now!

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